Mutual Action Plan
FrameworkSales
A shared document between buyer and seller outlining milestones, owners, and timelines needed to complete a deal. Reduces deal slippage by creating joint accountability.
A Mutual Action Plan (MAP) is a shared, buyer–seller document that lays out every step required to evaluate, approve, and implement a solution, with clear milestones, owners, dates, and dependencies.
Why Mutual Action Plans Matter
Complex deals often die from inertia, not explicit rejection. A MAP:
- Creates shared accountability between buyer and seller
- Keeps both sides aligned on the process and timeline