Dashboards
What belongs on
each team's dashboard.
Every revenue team needs a dashboard. But not every metric belongs on every dashboard. These recommendations map the right metrics to the right team, so each function tracks what actually drives their outcomes.
Marketing
Demand Generation & Pipeline Creation
Track the metrics that connect marketing activity to pipeline and revenue. From lead volume and cost efficiency to attribution and campaign ROI.
6 recommended metrics
Sales
Pipeline Management & Deal Execution
Monitor the metrics that drive quota attainment. Pipeline health, deal velocity, win rates, and rep productivity -- everything a sales leader checks daily.
15 recommended metrics
Customer Success
Retention, Expansion & Customer Health
Measure the post-sale metrics that determine long-term revenue. Retention, expansion, health scores, and customer satisfaction indicators.
14 recommended metrics
RevOps
Cross-Functional Efficiency & Unit Economics
The executive-level view that spans all teams. Unit economics, efficiency ratios, full-funnel conversion, and the metrics the board cares about.
20 recommended metrics