Revenue Metrics That Matter
The Numbers Every RevOps Pro Must Know
A comprehensive tour of the metrics landscape - from unit economics to funnel metrics to efficiency ratios. Learn not just the formulas, but when to use each metric and how to interpret them.
- Calculate and interpret the core unit economics (LTV, CAC, Payback)
- Understand funnel metrics and conversion benchmarks
- Know which metrics matter at each company stage
- Identify vanity metrics vs. actionable metrics
Unit Economics
LTV, CAC, LTV:CAC ratio, payback period - the foundation of SaaS finance.
Funnel Metrics
Stage-to-stage conversion, velocity, and pipeline coverage.
Retention & Expansion Metrics
GRR, NRR, churn, expansion revenue, and customer health.
Efficiency Ratios
Magic Number, Burn Multiple, Rule of 40 - investor-grade metrics.
Metrics by Company Stage
What to focus on at Seed, Series A, Series B, and beyond.
Metric Calculation Practice
Given a dataset, calculate LTV, CAC, LTV:CAC, and payback period. Interpret the results.
Metric Selection
For a Series B SaaS company, identify the top 5 metrics the board should see quarterly.
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