Revenue Data Architecture
Building the Foundation
Data is the foundation of RevOps. Learn how to design data models, establish single sources of truth, and create the data infrastructure that enables everything else.
60 minutes
4 sections
Learning Objectives
- Design a revenue data model
- Establish a single source of truth for key entities
- Plan data flows across systems
- Define data governance policies
Chapter Sections
7.1
The Revenue Data Model
Accounts, contacts, opportunities, and the relationships between them.
7.2
Single Source of Truth
Which system owns which data? How to avoid conflicting sources.
7.3
Data Flows & Integration
Moving data between systems without creating chaos.
7.4
Data Governance
Policies, ownership, quality standards, and hygiene.
Exercises
Data Model Diagram
Draw the data model for your organization's revenue systems.
SSOT Definition
Document which system is the source of truth for each key entity.
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