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Marketing Operations Specialization

8-10 hours4 lessons3 exercises1 assessment

Master demand generation metrics, attribution modeling, lead management, and marketing technology. Learn to build the systems that turn marketing spend into measurable pipeline.

What You'll Learn

  • Design and implement multi-touch attribution models
  • Build lead scoring systems that sales trusts
  • Create marketing dashboards that prove ROI
  • Optimize the marketing tech stack
  • Establish marketing-to-sales handoff processes

Prerequisites

  • Complete Foundations Assessment
  • Familiarity with marketing automation platforms
  • Basic understanding of CRM systems
Take Foundations Assessment

Curriculum

1
Lesson30 min

The Marketing Ops Function

Role, responsibilities, and relationship to demand gen and RevOps

Start
2
Lesson45 min

Marketing Metrics That Matter

CPL, CAC contribution, pipeline influence, and ROI measurement

Start
3
Lesson60 min

Lead Scoring Deep Dive

Demographic, behavioral, and predictive scoring models

Start
4
Exercise45 min

Build a Lead Scoring Model

Hands-on exercise designing a scoring rubric

Start
5
Lesson60 min

Attribution Modeling

First-touch, last-touch, multi-touch, and data-driven models

Start
6
Exercise30 min

Attribution Model Selection

Choose the right model for different scenarios

Start
7
Exercise45 min

Marketing Ops Audit

Assess a marketing operations function

Start
8
Assessment45 min

Marketing Ops Assessment

Demonstrate your marketing ops expertise

Start

Key Terms

attributionlead scoringmqlcplmarketing roibuyer intentabxdark funnel

Certified Marketing Operations Specialist

Complete all modules and pass the final assessment to earn your certification.

Start Learning