SLA (Service Level Agreement)
FrameworkRevOps
A formal agreement between teams (e.g., marketing commits to X leads, sales commits to Y follow-up time). RevOps defines, measures, and enforces SLAs.
A Service Level Agreement (SLA) in a RevOps context is an internal commitment between revenue teams (typically marketing, sales, and customer success) that defines clear, measurable expectations for response times, handoffs, and quality standards at key points in the revenue process.