Revenue Funnel
ConceptRevOps
The staged visualization of how prospects move from awareness to closed revenue, with defined entry/exit criteria and conversion benchmarks at each stage.
The Revenue Funnel is an end-to-end view of how a prospect becomes a customer and then generates ongoing revenue across their entire lifecycle. Unlike a traditional sales funnel that stops at the initial close, the revenue funnel includes all post-sale stages where most SaaS revenue is actually realized.
What is a Revenue Funnel?
The Revenue Funnel is a complete model that tracks: