LTV (Lifetime Value)
Metric
The total revenue a customer generates over their entire relationship with your company.
LTV (Lifetime Value)
LTV (Lifetime Value), also called CLV (Customer Lifetime Value) or CLTV, is the total revenue a customer generates over their entire relationship with your company. It's one of the most important SaaS metrics — when combined with CAC, it tells you whether your business model works.