Jobs to Be Done (JTBD)
FrameworkMarketing
A framework for understanding why customers buy based on the functional, emotional, and social jobs they are trying to accomplish. RevOps uses JTBD to align messaging, segmentation, and product positioning across the funnel.
Jobs to Be Done (JTBD) is a framework that focuses on the underlying task or outcome a customer is trying to achieve, rather than who they are or which features they say they want. The key idea is that customers don’t buy products; they hire products to get a specific job done.