GRR (Gross Revenue Retention)

MetricJanuary 1, 1970

The percentage of recurring revenue retained from existing customers, excluding expansion revenue -- measuring pure retention.

GRR (Gross Revenue Retention)

GRR (Gross Revenue Retention) measures how much recurring revenue you keep from existing customers, excluding any expansion. It shows your revenue "floor" — how much revenue you'd retain if you never sold another upsell. GRR can never exceed 100%.